In their first collaboration, Brave Robot and Coolhaus push their shared mission forward in making innovative products for everybody to enjoy that are better for the planet. This launch marks the first time Coolhaus, which The Urgent Company recently acquired, is leveraging animal-free milk protein made by Perfect Day in their products. Today Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. Coolhaus will join Brave Robot as two of the only ice cream brands to feature the proprietary animal-free whey protein, with Perfect Day intending on future expansion.The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwich is now available nationwide at Kroger The company recently announced that it officially sold 1 million pints, claiming it helped save one million miles worth of greenhouse gas emissions. The Urgent Company’s first ice cream brand Brave Robot has showcased the animal-free whey since its launch last year. I’m pleased to be part of their advisory council and work together to support our shared urgent environmental mission.” “Perfect Day’s forward-looking vision offers a new model for reducing the impact that our diets have on the planet. “A full-fledged response to climate change must bring innovation to all aspects of our daily lives – including to the foods we consume,” DiCaprio said. The company has currently secured $750 million in funding from investors including Leonardo DiCaprio. Perfect Day launched in 2014 when vegan entrepreneurs Ryan Pandya and Perumal Gandhi decided to find a way to make dairy production obsolete through a sustainable method. Perfect Day’s new whey protein aims both undercut the dairy industry and innovated the alternative dairy sector. The dairy alternative market is projected to reach $52 billion by 2028, according to a report from Grand View Research. The global dairy alternative market is expanding rapidly, ranging from the more typical nut, grain, or soy-based milk products to Perfect Day’s newer animal-free whey. The integration of Perfect Day protein into our line of beloved dairy ice cream and novelties is going to elevate our product into the next generation of foods making a difference for our families and our planet.” Our ability to lead with purpose and move the dial for consumers becomes even stronger by joining The Urgent Company,” Case said. “We created Coolhaus to make better products for everybody. The animal-free whey protein produces up to 97 percent fewer greenhouse gas emissions compared to animal-based dairy production, according to a life-cycle assessment conducted by Perfect Day. The brand is currently distributed at more than 6,000 retailers including Walmart, Whole Foods Market, Kroger, and more.Ĭoolhaus’ founders revealed that by joining The Urgent Company they will significantly reduce the company's negative impacts on the environment. Coolhaus revealed 13 new vegan items in 2019, including pints and ice cream cookie sandwiches. While the company initially only feature dairy-based pints, the product selection has since expanded into dairy-free options. Natasha Case and Freya Estreller launched Coolhaus in 2009 with the central mission to empower BIPOC, the LGBTQ community, and women. “We know the work we do now will determine if our children can continue to enjoy the food we eat and the planet we inhabit for years to come.”
“Bringing together our social and climate missions is deeply personal,” General Manager and co-founder of TUC Paul Kollesoff said in a statement.
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